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Michelle Friedemann

Job Title:

Group Operations ExecutiveMichelle

About Yourself

Having moved to the UK from South Africa over 4 years ago with my husband, I started off in Customer Operations with The Adventure Company, dealing with our ground agents on an operational side to ensure our customers came home having had an experience of a lifetime. In May 2013, I moved across to the Groups team and now handle the operational side for our school and private groups.
I have been involved in Adventure tourism in South Africa for over 15 years where I was the office administrator (and occasional guide) for two specialist tour operators – one dealing with Mountain based tours (Trekking, Rock climbing, Abseiling etc) and the other the KZN Battlefields, so I have a wealth of knowledge and experience from the ground operator’s perspective with the inherent challenges. I also was actively involved with the training, assessment and administration of Adventure guides throughout South Africa, and so know the importance of having correctly qualified guides / tour leaders for the activities which are been provided.
I am passionate about adventure travel and am particularly interested in mountain based activities, with that having been the majority of my experience, and added on to that has been mountain medicine, as trekking in the high Drakensberg requires guides to be trained to a high level medically as help is more often than not at least 48 hours away.
I also love Husky’s, having had 4 of our own over the years and now support a Husky rescue unit back in SA – another reason why sledding with Sibes is on my wishlist!

Snow or sun...which are you?

Definitely snow

Favourite mode of transport when travelling?

Car – as it allows you to travel off the beaten track to explore the things not normally in the tourist itinerary

Ever eaten something 'strange' on a trip?

Porcupine stew

Roughing it, camping phobe or somewhere in the middle?

Somewhere in the middle

Favourite destination visited and why?

Chamonix in the French Alps – you feel like you are in a painting with the grandeur of the mountains circling the valley and the vibe of the town is great.

Your idea of the 'ultimate' destination?

Not sure as my aim each year is to experience somewhere new where I can do the activities I enjoy – so that ranges from mountains to the sea.

Next stop?

Iceland in January and Mount Toubkal in May

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Crossing a glacier in the European Alps
Crossing a glacier in the European Alps
SCUBA diving off Malta
Enjoying a natural facelift
Day hiking in the central Drakensberg
With my hubby and two of our Sibes
Hiking in the Cape Cederberg
On a glacier with Mt Cook in the background
Walking on Table Mountain
Swimming with Hector dolphins off Akaroa, NZ
Special times in the European Alps